12Commerce Features
Social Media Integrations
Social integrations connect a store’s channels: Facebook page integration with official Meta compliance paths, Instagram linking for storefront buttons and attribution, and social webhook infrastructure that processes real-time events — so ad leads land directly in the leads console instead of screenshots.
What you can do with social media integrations
Facebook leads, Instagram links, and social webhooks — your channels feed your store.
Facebook page integration
Connect your Facebook page for leads and sync features with the official Meta compliance path.
Instagram connection
Link your Instagram profile for storefront buttons and marketing attribution.
Social webhooks
Real-time events from social platforms flow into the leads console automatically.
Data deletion compliance
A built-in self-service deletion request system meets Meta’s data requirements.
The problem it solves
Businesses sell where their customers are — Instagram and Facebook — but that traffic dies in DMs, and ad leads scatter across devices and apps.
Who it is for
Merchants advertising on Meta, selling through Instagram, or keeping social profiles as their main storefront front door.
How it works
A simple workflow that fits how stores already operate.
Connect your pages
Link Facebook and Instagram accounts from the dashboard.
Leads flow in automatically
Ad leads and social events land in the leads console via webhooks.
Measure the source
Attribution keeps the channel visible in reports, so you know where traffic comes from.
Explore related features
Social Media Integrations checklist
- Facebook page integration
- Instagram connection
- Social webhooks
- Data deletion compliance
- Connect your pages
- Leads flow in automatically
- Measure the source
Frequently asked questions
Answers about this 12Commerce feature. Anything specific to your plan or store can be confirmed with the team.
Do I need Facebook ads to use the integration?
No. Connecting your page links leads and sync features; ad spend is optional.
How do ad leads reach me?
Social webhooks deliver ad leads into the leads console in real time — no manual screenshot copying.
Is Meta compliance handled?
Yes — including a self-service data deletion request flow required for Facebook app reviews.
Is social login supported?
Yes. Merchants can sign up with Google, and OTP and email flows cover the rest of account access.
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